Senior Product Designer
Paige Di Bartolo

Hey, I'm Paige

I’m a Senior Product Designer with 12+ years across web, native mobile, government services and design systems, and and somewhere along the way became the person who gets genuinely excited about token syntax. I love what I do because it scratches every itch at once: it’s technical, it’s creative, and it rewards the part of my brain that alphabetises the spice rack.

Thanks to a front-end background I can speak fluent engineer (with a design accent) and I’ve learned that even the most beautifully structured system is just a very organised folder if nobody uses it. So I’m out there talking to people, digging into metrics and nudging adoption along. I’ve been called meticulous and that I “bring the vibes,” and I’m not about to argue.

When I’m not designing, I’m parenting two small people, lifting heavy things, losing a quiet war with the grasshoppers in my garden, or rolling dice as a half-elf druid at the D&D table.

Get in touch

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App UI Kit

The extended design system for Queensland Government products and platforms, optimised for task-based experiences.

  • Design systems
  • App design
  • iOS
  • Android
Client
Queensland Government (Design System)
Role
Senior Product Designer
Team
Solo + peer review
Timeframe
3 months, 2024–2025
Platform
iOS, Android, web app

Problem

QGDS was built for content-driven, browse-and-explore experiences: navigating topics, reading, finding things. Applications are task-based: logging in, completing forms, managing credentials, tracking progress. The patterns that support scanning a page don't support completing a multi-step transaction.

What I did

  • Led the build of the Application UI Kit, 20+ new and extended components, now in beta for experimental use across whole of government
  • Rebuilt the foundations for a product context: colour, elevation, typography and spacing
  • Designed a new elevation model from scratch, replacing box-shadow with layered spatial logic
  • Pressure-tested the kit against four government products to separate shared patterns from product-specific customisation

Streamlining colour

Colour had been designed for flexibility: marketing campaigns and branded microsites across dozens of agencies. That works on content sites, where visual differentiation helps users orient across departments. In a dense, interactive UI it becomes a liability. I stripped the palette back so colour communicates state and hierarchy, not brand personality.

Browsing vs doing

The project started inside myQld, the first time QGDS components were officially applied to a product context. The gaps weren't about screen size, they were about interaction model.

Uplifting elevation

The web system defined elevation almost entirely through box-shadow, which was enough for cards on a content page. Applications layer differently: modals over content, nested menus, persistent navigation at fixed depths. I built a new model from scratch using shadow, colour, layering and spatial relationships together, so depth communicates flow and supports wayfinding.

Typography & spacing

Both scales had been calibrated for long-form reading at desktop distances. Applications need denser information architecture, tighter interaction patterns, and touch targets that meet accessibility requirements without crowding the interface. I reworked both for that context.

Defining the components

The obvious calls were easy. System bars, persistent navigation and app chrome clearly needed new patterns. The hard ones were cards, lists and buttons, where the visual difference from the web system was subtle. They looked almost the same, so every deviation needed justification grounded in interaction model, not preference.

The principle I settled on: follow platform conventions for interaction, adapt the QGDS visual language for identity. Apple's HIG, Material Design and consumer apps like Uber were the reference points.

Scoping through real use cases

A kit shaped by one product would only ever serve that product. I pressure-tested the component set against four: TMR's digital licence app (credential-focused), Education's QParents (notification-heavy), myQld (transactional), and QChat (input-driven with dynamic content). Cross-referencing them determined what belonged in the shared kit versus what was product-specific.

Outcome

The Application UI Kit is in beta, available on request through the QGDS team, and in early adoption across QChat, TMR's digital licence app, Education's QParents app, and the TransLink app. It started as a side effect of one project and became the foundation for how Queensland Government approaches product design at scale.